Competitive audit · Country & Town House

Condé Nast Traveller: a year of display advertising

Every page of all eight UK issues on sale in the twelve months to September 2026, read on Readly and logged ad by ad. Every advertiser is listed and searchable below.

On sale 7 Oct 2025 → 13 Aug 2026 · audited 16 Sep 2026 · CNT UK publishes 8 issues a year

1,742Pages published174–282 per issue
683Ad pages39.2% of the book
657Paid ad pages26 house pages excluded
1,157Ad units logged557pp main · 126pp directory
668Distinct advertisers424 of them hotels
01

How each issue is made up

Bar height is the issue's full pagination, so the book visibly swells and shrinks across the year. The share sold as advertising sits above each bar. Two issues carry bound-in supplements: the 13 Nov 2025 issue an 84pp watches and jewellery book, the 5 Feb 2026 issue an 85pp wellness guide sponsored by Healing Holidays.

Main-book ads Back-of-book directory Editorial
Issue-by-issue numbers
02

Every category, ranked

All 21 categories by page equivalent. Hotels and resorts take 41% of all advertising, but a third of that sits in the small-space directory rather than bought display. Strip the directory out and the main book is a luxury-goods book: jewellery, fashion, watches and cars come to 173 pages against hotels' 180.

Main book (display & advertorial) Directory (fractional)
Category numbers, with advertiser counts
03

Category mix through the year

Page equivalents per issue, by on-sale date. The seasonality is the commercial story: jewellery and watches load into the 13 Nov gift issue, hotels peak in the 18 Dec Gold List, and the 13 Aug issue is the thinnest book of the year on every measure.

Darker cells carry more pages. Figures are page equivalents.

04

Advertiser explorer

All 668 advertisers. Search by name, or filter by category, issue, ad type and position — the ranking, the table and the full ad log further down all respond together. Click any column heading to sort.

Top 20 advertisers within the current filter, by page equivalent. Directory advertisers are included here, so a hotel that bought six sixth-pages shows one page.

All advertisers matching the filter

Advertiser Category Pages Insertions Issues Which issues (on-sale order) Formats & positions
05

The back-of-book directory, by section

The "Traveller Advertising Feature" pages are sold as named geographic packages. On The Move is the workhorse — 4 to 6 pages in every issue — while Adventure Across Asia and Journey Through Africa only appear once CNT has the volume to fill them. Stay In Style is the one page of non-travel product, and it runs in all eight.

Pages, with the number of separate advertisers on them in brackets.

06

The full ad log

Every one of the 1,157 ad units, responding to the filters above. Page numbers are Readly's sequential pages, where page 1 is the front cover — they don't always match the printed folios.

Issue (on sale)Page(s)Advertiser CategoryTypeSize PagesPositionSection